Marketing Lead, Center for Justice and Reconciliation
Social Media Rebrand
I implemented a comprehensive social media strategy and established new brand guidelines, adhering to a specific color scheme, font set, and utilizing both photos and videos to foster organic growth. I created captivating and educational content, successfully reaching over 1,300 accounts and significantly enhancing our visibility across campus and throughout the greater San Diego area.
Monthly Newsletters
I crafted monthly newsletters to engage, educate, and equip students across campus with information about upcoming events, anti-trafficking initiatives, and sustainable living tips, among other topics. These newsletters achieved an impressive open rate of over 70% and a click-through rate of approximately 2.3%.
Dressember Fundraising Campaign
In 2022, I teamed up with another student to fundraise for Dressember, a month-long campaign aimed at raising funds for anti-trafficking efforts. Participants commit to wearing a dress or tie every day throughout December. By 2023, our group expanded to include 11. Together, we successfully raised over $3,000.
Cup of Culture Series
This monthly event series brings together speakers and students for vital discussions on social issues, complemented by opportunities for action over fair trade coffee. It highlights individuals and organizations that offer deep insights into contemporary challenges and practical engagement in hopeful solutions. Speakers are encouraged to explore how their commitment to justice intertwines with their faith and daily actions. This year, the theme focused on systems, prompting me to incorporate images of buildings into all event posters and promotional materials. Through successfully orchestrated campaigns and effective campus communications, we achieved a 30% increase in event attendance.
