Marketing Intern, Kopari Beauty
Kopari Internship Project
For this project, we were challenged to identify a white space within Kopari’s product assortment and develop a new product from concept to launch. This included end-to-end product development: ideating the product concept, selecting hero ingredients, creating the product name and description, and designing the look and feel of the website and product page.
Beyond product creation, we built a full 360° marketing plan, outlining launch strategy, positioning, key messaging, influencer seeding, digital and social campaigns, paid media, PR outreach, and in-store activations. Every touchpoint was designed to reflect Kopari’s brand voice and values while driving engagement and awareness for the new launch.
PR Boxes & Influencer Intro Packages
Orchestrated the assembly of over 400 PR boxes for influencers and affiliates, enabling them to preview products ahead of launch, driving anticipation and engagement. Implemented proactive outreach initiatives to influencers and built partnerships to sustain brand interest and expand reach through preparing intro packages for influencers to begin forming relationships with them.
Packaged 400+ SPF PR Boxes
Kopari x FashionPass
Event
I spearheaded the guest list and played a key role in organizing this influencer event. Notably, one influencer, Tabitha Qassom, generated an impressive $3.1k in earned media value from the event, a direct result of my decision to invite her. Each influencer was meticulously selected to align with the essence of the two brand partnerships involved.
